Author Archives: cdc18

New iPhone app – Amazon

By cdc18 | December 10, 2008

Amazon lauched a new iphone application, it lets iPod and iPhone users browse the webiste and purchase items from the site. The main reason for this application is to make shopping easier on iPhones and iPod for their users. The application also lets users access Macy’s and Target, the application is mainly for Amazon which [...]

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Clear

By cdc18 | December 1, 2008

Clearwire Corp. wireless service will have a new brand name “Clear.” Their old brand names was “Xohm,” it has been use by Sprint Nextel Crop. The name change will affect 46 markets in which Clearwire sell their services.  Brand name changes can affect the way the customer sees that company, most of the time a [...]

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The 7C’s

By cdc18 | October 14, 2008

The seven design elements of the customer interface are:   Context – the layout and design of the site. Content – the text, sound, picture/video that the site may have. Community – the user to user communication that the site can enable. Customization – the way in which the site changes (self-tailor) for different users or [...]

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Email Marketing

By cdc18 | October 14, 2008

 The marketer must get permission from the customer so they will not be consider to be a spammer. There are four levels of permission: Opt-out – the user did not refuse to receive further communications. Opt-in – user chose to receive more info. Double opt-in -  the user agrees to receive info on the site [...]

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Customer Behavior

By cdc18 | October 14, 2008

Model of Internet consumer behavior stages:
Awareness – search behavior (goal oriented, entertainment) – task completion (content/information acquisition, purchase, abandonment) – repeat visit (occasional, frequent) – use/consumption behavior – loyalty
Awareness – the customer has to become aware of the product or service can be obtain through the Internet, awareness can be done online or offline. 
Search [...]

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Business Model

By cdc18 | September 17, 2008

Amazon Business Model : Aggregator  Amazon Revenue Model : Ecom, advertising
WSJ Business Model : Content provider  WSJ Revenue Model : Subscriptions
Direct Resonse : The offer (call of action), the (email) list, the media, the creative exccution, and the service & support — all have to work together for it to work.
Customers life time [...]

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Model

By cdc18 | September 16, 2008

BestBuy bought Napster, what will happen with that relationship. Ipod — all your music on the go.
First you target customers comes value propostion last comes capabilities
There are six functions of business models:

Articulate value proposition
Identify target market segment
Define structure of value chain
Define cost structure and profit potential (where they make their money)
Explain position in [...]

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