http://blsciblogs.baruch.cuny.edu/wymbs Brought to you by Blogs@Baruch Mon, 23 Feb 2009 23:05:59 +0000 en hourly 1 http://blsciblogs.baruch.cuny.edu/wymbs/2009/02/15/b2b-marketers-to-focus-on-performance-based-online-ads-in-09/ http://blsciblogs.baruch.cuny.edu/wymbs/2009/02/15/b2b-marketers-to-focus-on-performance-based-online-ads-in-09/#comments Sun, 15 Feb 2009 19:03:36 +0000 annanieves http://blsciblogs.baruch.cuny.edu/wymbs/?p=1286 B2B marketing will see the increase in spending in 2009 on performance-based online ads as opposed to more traditional display ads, according to a recent report from Econsultancy. According to MarketingCharts, 78% of advertisers plan to increase their spending on CPA (cost-per-action/acquisition) ads, 67% plan to increase spending on CPL (cost-per-lead) ads,  and just under half will increase spending on CPC (cost-per-click). At the same time, only 29% of respondents plan to increase spending on CPM (cost-per-mille/online display advertising) this year. The full article and more data from the report are @MarketingVOX.

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