B2B marketing will see the increase in spending in 2009 on performance-based online ads as opposed to more traditional display ads, according to a recent report from Econsultancy. According to MarketingCharts, 78% of advertisers plan to increase their spending on CPA (cost-per-action/acquisition) ads, 67% plan to increase spending on CPL (cost-per-lead) ads, and just under [...]
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