Author Archives: amarfazal

Today, We discussed mostly Chapter 7.
Critical Email Principles are: RELEVANCE, RESPECT, RECIPIENT CONTENT.
Relevance: all content should be applicable to the recipient’s needs and lifestyle.
Respect: Relevant content cannot be generated without in-depth information about the recipient.
Recipient Content: Going beyond simply obtaining the permission to communicate with the recipient.
Content that is not relevant to the recipient will [...]

We spoke about the 7c’s and viewed and discussed my websites.

Ivillage.com was community based site for women. It had polls, news, message boards, and many other links. It is sponsored and has several ads all over the site.

Starmedia.com is portal for Hispanics.

The difference between Baruch, Harvard, and Columbia websites were its colors. Some had readable [...]

Today, we discussed The Business Model and The Revenue Model in more detail. Amazon’s business model is “aggregator” and its revenue models are e-commerce, ads, and affiliation. The revenue models are the ways that an online business can collect revenue. Revenue models include: access to the internet, advertising, sponsorships, donations, memberships/subscriptions, transactions, [...]

Today, we discussed further about the value chain concept and the differences between Apple, Dell, and Zara.

UPC (Universal Product Code) and RFID (radio frequency identification), are used in many products to track inventory and purchase.

Apple segmentations are the X and Y generations. Apple is trendy, creates a community, high value/differentiation, good functionality, has consistency, value [...]

Web 2.0 provides greater communications and interactions between users and software offline and online.

Internet provides instant information about any topic when it’s need it. It attracts more customers.

Google is wants to be open-source software allowing more user freedom. Meanwhile Microsoft has private source. Google documents allow users to create word processing, spreadsheets, and power points [...]