Today we discuss about Usability and Metrics. Evaluation of the Web.
Usability: CNN, restructured their website allowing viewers to get the information they are looking for…. up-to-the-minute updates on news. Features Video, allows viewers to be part of CNN, by allowing them to send videos of news. Gives alerts to users via mobile or email.
There [...]
Discussed Cell Phones. Japan is technologically advanced compared to the rest of the world. According to NTT Docomo, there technology can allow cell phones to be used for many purposes such as Automatic CC payment, or train fares…
Product factor that affect diffusion of Innovation:
Relative advantage
Compatibility
Complexity
Divisibility
Commincability
Consumer Adoption Process: Awareness > Interest > Evaluation > Trial [...]
We finished Customer service and began Marketing Automation.
Companies wants to provide the best possible customer service but as cheaply as possible.
Customer Service Themes
Customer service orientation must provide all departments of an enterprise.
Technology can help improve customer service
Customer want multiple service channels
Customer want the option of human contact
Improve the overall customer experience
Customer care is [...]
3 Weeks to go!!
Customer service
Customer service is needed, it gives customers the chance to complain, and allows companies to receive feedback.
Customers wants to resolve problems and be satisfied.
Companies have different ways of taking care of complaints/feedback. Some ignore them…some actually read them and try to be better.
Dell outsources their customer service via 800 number.
Some provide [...]
Another round of Netflix vs Blockbuster…this time online.
Netflix business model is online, and blockbuster is just entering field. Blockbuster relies rentals from there brick-and-mortar stores, while Netflix relies online rentals. Netflix has several source for distribution, stream directly on pc for no additional fees, deliver to home, download and stream on tv via Xbox 360 [...]
Eharmony was sued recently.
We discussed the upcoming paper and ebays marketspace.
A company should over it’s features to view both offline and online (auto), want to move consumers from the awareness stage to the commitment stage.
1. What is a buyer-seller relationship? How can it vary?
Buyer-seller relationships are based on exchange, [...]
We began by discussing our group companies: Ours was Best-Buy(1).
Our Best Buy Halloween costume would be smurf wearing the best buy yellow tag. Best buy targets tech savvy and families.
There products include computers to Refrigerators along with games, music, and movies.
Lever Selection Process:
Objective
Positioning
Current Relationship Phase
Target
Segment
Principles for marketspace matrix design:
Which lever should be used?
Choose levers to [...]
Today, TiVo has launched a new application on to its subscribers. The ability to order domino’s pizza through TiVo, or through your television. Great feature for the lazy. All you have to do is register at dominos.com, then when you see the ads for domino using TiVo, an option for “I want it” will pop-up, you [...]
Distribution and Branding
Nike can distribute directly to the consumer through the internet.
1. Is the Internet a distribution channel?
Internet is a distribution channel. It’s a substitute for the other forms of communication, has changed buyer-seller relationships, changed the shopping experience, and increased the power of consumers.
2. What are the functions of channel intermediaries?
The functions of [...]
Today We discussed Communication and Distribution. As well other people’s blog postings such as Toyota.
Movies have multiple sources of revenue, mainly tickets. Also advertisements and release of video/dvd. Target demo, prominent & placement. Categories, beer = bid mkt.
Community needs interactivity, they need user to user and create content.
Consumer attributes are behavioral
are the target group of [...]
Today We spoke more about the Marketspace, finished Pricing and began Communication.
1. Why are marketing communications important? Marketing communication is important because it conveys relevant messages to the right consumers at the right time.
2. What is the role of the Internet in a marketing communications campaign?
3. What are the main categories of communication types, [...]
Using the Google Book search, you are able to search for books and sometimes find PDF copies of the first chapter or 2 of a book. Now Google has reached a deal with American Association of Publishers to publish books online that are OUT-OF-Print, even if the copyright still exists and Google will share the [...]
Posted in Product | Tagged Google, Products |
Historical Day: New President-elect 2008, Barack Obama. Obama ran a great campaign, he ran it like a brand that he is, and like a company. My opinion.
For the 2012 Campaign managers, I think we will see more modernized campaigns like the Obama campaign did. Using TXT message to contact voters. As the technology advances, and [...]
Today We discussed Relationships and Pricing.
Relationships create a bond. In marketing Firm and Client have relationships.
Pricing on the internet is dynamic, such as auctions (EBAY). Types are Pricing are: cost plus, competitive, demand, loss leader, luxi?, EDLP, Frenzy, high/low.
Dynamic Pricing Strategy
Dynamic pricing is one of the most significant contribution the internet and the [...]
Overview: Advertising Playbook, Customer Relationships, and Marketspace Matrix
Discussed the future of advertising and how new media is making traditional ways faded.
New rules emerging, movement to mobile. Younger generation don’t want ad interruptions.
Branding, needs to be consistent. More a consumer uses a product from the same brand, it reduces clutter in their mind. Create relationship with [...]