Author Archives: amandacallaghan

October 29, 2009

By amandacallaghan | October 29, 2008

Advertising driven by: permission based, opt-in
 
Cole-changing rules
-teens don’t want to receive information, but want to generate and share it with peers
-90% of viewing is spent on 16 websites, 10% is spend on millions of sites
-changes every 6 months
-value of p-2-p young users trust friends more then experts
 
-brand is critical in an internet age
-the ad like [...]

Posted in Uncategorized | Leave a comment

October 14, 2008

By amandacallaghan | October 14, 2008

Critical e-mail principles
-relevance
-respect
-recipient
            -leads to a better list
 
Advantages of e-mail marketing
-can be developed quickly
-content is flexible, including HTML, rich media, and video
-distribution is controllable by marketer
-can be tested and revised for effectiveness
-measurable
-inexpensive
 
Levels of permission marketing
-opt-out
-opt-in
            -double opt-in
            -confirmed opt-in
 
Techniques to generate awareness
-events
-publicity
-affiliates – links you
-portal relationships (paid search)
-viral (get information from other people)
 

Posted in Uncategorized | Leave a comment

October 6, 2008

By amandacallaghan | October 6, 2008

Current News
E-bay: buy now and pay later
            e-bay at odds with best buy (best buy wants them to keep records of everything sold to see if they can track thinks stolen, e-bay says no)
 
Step by step search process:
Organic search: PR, asking a question at a library
Paid search: much like advertising: put an ad in a [...]

Posted in Uncategorized | Leave a comment

September 24, 2008

By amandacallaghan | September 24, 2008

How websites make money?

Advertising
Paid subscription
Sponsorship
Link to stores where they can get a commission
Sell data about customers

 
Community on i-village.com

Polls
Trailers of movies that you can’t access else where

Fresh content

 
Colors are important for a website

Cultural sensitivity
Positive and negative effects
Also want to be a global brand

 
Seven design elements of customer interface
1. Context: site’s layout and design
2. Content: text, [...]

Posted in Uncategorized | Leave a comment

September 22, 2008

By amandacallaghan | September 22, 2008

Current news:
Google is going to come out with a new phone that is going to compete with the I-phone. Also, women gamers are growing at a fast rate. They number 1 game they play is puzzle games.
 
Testing process
1. Why? Reasons for conducting a test
- standard practice (test all market programs)
- strategic question (reactivate lapsed [...]

Posted in Uncategorized | Leave a comment

September 17, 2008

By amandacallaghan | September 17, 2008

$30 million is spent on a motion picture film and about 20% of that is spent on internet marketing.
 
Business models                                                        Revenue models
Amazon                                                                Advertising, e-commerce, associates
Characterized as a traffic aggregator
Want your eyes to be fixed on the screen
Can buy whatever you want
 
Wall Street Journal
Provides content, news and information             Subscription
 
Examples of Business models                                        Revenue models
ASP – [...]

Posted in Uncategorized | Leave a comment

September 15, 2008

By amandacallaghan | September 15, 2008

Newspaper articles:
Best buy bought Napster
            Peer to peer
E-commerce is doing better in the UK then US
 
The value proposition
Target   (has needs) à            Value  (matches)à                 Capabilities
Customer ß (value for)          proposition      ß (enable)
 
Functions of business models: articulate value proposition, identify target market segment, define structure of value chain, define cost structure and profit potential, explain position [...]

Posted in Uncategorized | Leave a comment