Author Archives: aivnitskaya

Today we started with the group presentations for the 7 C’s project.  Three websites were analyzed: Mint.com, Amazon.com (my group), and Toyota.com.

Today we finished up chapter 7 with a discussion of email marketing.  Advantages of email marketing include the fact that it can be developed quickly, content is flexible (including html, rich media, and videos), distribution is controllable by the marketer, it can be tested and revised for effectiveness, it is measurable, and inexpensive.  Getting good [...]

Below is a link to our video for the 7C’s project, which we posted on Youtube. We chose to look at Amazon.com. Each member had one design element to work on and Ignazio and Bianca put the actual video together. Enjoy!
7C\’s Project – Amazon.com.

Today we looked at the business and revenue models of Amazon and the Wall Street Journal.
Amazon:
Business Model – Aggregator
Revenue Model – E-ccommerce, Advertising
WSJ:
Business Model – Content provider
Revenue Model – Subscriptions
Direct response marketing is call to action marketing.  It requires the customer to interact with the marketer directly.  Critical strategy elements from direct response include the [...]

Feels a little bit like déjà vu… I remember talking about Zara’s business model back in International Business Principles.
So we got to talking about Zara’s supply chain, product development, focus on customer satisfaction, etc.  They are very intent on giving the customers exactly what they want (trendy fashion at low cost) and end up changing [...]

Today’s class started with a discussion about Google.  Is Google making us stupid or just lazy?  With information only a click away, everything is made easily available to us.  The world is at our fingertips (literally).
So the question becomes…are we “dummed” down by the Internet because it requires none of the painstaking hours of library [...]