B2B marketing will see the increase in spending in 2009 on performance-based online ads as opposed to more traditional display ads, according to a recent report from Econsultancy. According to MarketingCharts, 78% of advertisers plan to increase their spending on CPA (cost-per-action/acquisition) ads, 67% plan to increase spending on CPL (cost-per-lead) ads, and just under half will increase spending on CPC (cost-per-click). At the same time, only 29% of respondents plan to increase spending on CPM (cost-per-mille/online display advertising) this year. The full article and more data from the report are @MarketingVOX.
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2 Comments
Sounds like Internet advertising is here to stay, mainly because results are measurable
But looks like it’s not that easy to measure the results of marketing campaings:
http://www.marketingvox.com/frustrated-by-difficulty-half-of-marketers-forego-analytics-043262/
P.S. Professor, is there any way I can transfer your comment – and mine, too – to the other blog? For MKT4555 Spring ‘09?