• Possible Site Usability Problems
• Program and Site Management
§ Web Pages, E-Mail, Search and more
§ Advertising Rates
• Visitor Behavior
• Tracking Essential for Marketers
§ Tactics Concern Some Users
SERVER REQUEST LOGS RECORD
• The IP address of the requesting computer
• Date and time of request
• Code indicating whether request was successful or not
• Number of bytes of data transferred
• Referring site
• Type and version of Web browser making request
• Operating system of computer making request
summary
• Clickstream As a Powerful Source Of Data
• Usability Testing For Site Development and Improvement
• Traffic and Audience Measures For Marketing Decisions
• Tremendous Number Of Reports Available
• Matching Metrics To Objectives Essential
• Get Reliable Metrics > Use In Good Decisions