Internet Marketing 2008-12-22 16:23:31

•         Requires Collaboration Across Scientific and Technical Disciplines

•         Concept of Intellectual Property Needs to Evolve From Hoarded Possession to Shared Asset

6a’s OF PERVASIVE COMPUTING

Authorized

•         Access

•         Anyone

•         Any Time

•         Anywhere

•         Any Internet-Enabled Device

INDUSTRY SELF REGULATION

•         Choice

•         Control

•         Customization

•         Consideration

•         Constraints

•         Confidentiality

•         Adoption Of Technological Innovations

•         Process, Diffusion, Product Factors

•         Pervasive Computing, Wireless Internet And Digital Convergence Are Innovative

•         Pervasive Computing à 6 a’s

•         Different Standards, Infrastructure, And Cultural Issues à Differential Growth Rates

•         Important Applications, B2C, B2B

•         Cell Phones, iPods, Other Devices

•         Digital Convergence Is Beginning To Occur

•         Devices, Media

•         Strategic Drivers Of/Barriers To Wireless à Marketers Proceed With Care