- Post articles in the three different categories of Prof. W blog’s
Nike distribution channels
Indirect
Direct
Direct Niva niketown in major metropolitan areas
Indirect via offline retailer
Customers
Nike
What is a brand?
According to the American marketing association, a brand is a “name, term, sign, symbol, or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of the competition.”