Pervasive computing gives people convenient access to relevant information stored on powerful networks, allowing them to easily take action anywhere, anytime.
the strategic drivers of wireless adoption:
Context – Providing necessary information when and where the customer needs or wants it.
Personalization – The customer can select not only the type of information desired but also the frequency of information provision
Time Sensitive- Screens are small and storage is limited, so information must be provided at the time appropriate to the customer, not convenient for the marketer
High Value – The coupon will have to have a reasonable value in order to make it welcome in the wireless
context.
Security – Users must be assured that data transmissions are secure, and authentication services must be provided in a way that is suitable for the devices
Expanded permission marketing – Marketers will have to extend the concept of Permission Marketing beyond simple opt-in scenarios