Chapter 13
- What do you think the future holds in terms of knowledge management and use in marketing applications?
Advances in the technology and intricacy of knowledge management programs and their uses in marketing applications are inevitable. Information firms will give more in-depth data and analytics as an option of their services, while also making data more readily available and easy to understand. Costs will undoubtedly decrease as technologies will make acquiring data a simpler, faster, and less involved process while managing to increase effectiveness of the information. As we progress, we will certainly see expansion into data collection methods we have yet to have even heard of, some opportunities involving new website and phone applications.
- Think about your own Internet experience, can you think of a specific encounter in which information or knowledge clearly improved your interaction with a human agent? Can you think of an encounter in which the human agent lacked the information or knowledge to make your experience satisfactory? Be prepared to discuss both positive and negative experiences and what could have transformed a negative encounter into a positive one.
…to be determined…I’m not a fan of human interaction over the internet…its cold and complicated
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