- Visit one B2C and one B2B Web site. Examine each carefully, identifying as many relationship building techniques as possible. Do you find extensive differences between the B2C and B2B sites? Be prepared to discuss your findings, and similarities and differences between programs on the two sites, in class.
Both sites the B2B and B2C gave me the chance to register. However, the B2B gave me the option of referring customers with the incentive of commissions. So both were similar in terms of getting my information but different in terms of rewards. On the contact section the sites, they both offered it but on the B2B they were more specific and requested my personal information in more details than the B2C site. It seems that the B2B site is more interested in getting as much information so they can better “qualify” as a potential customer. I felt that the B2C site was more oriented in customer service rather than transaction oriented as of the B2B site. I found the B2B site to be more service oriented and I found more information on how to use their products. Also, there was a lot of service promoted on how to operate and install their products (water coolers). The B2C site was more product detailed oriented.
- Keep a long of the contacts from a particular site for a week. In general, what are they learning about you from these interactions? Specifically, what data might they have added to your record in their database.
Most likely they might have my past orders and transactions which lets them learn about what kind of products I like and prefer, so they can target me with similar products.