- What is the definition of community?
It’s a relationship that has been build on share interests which satisfies members’ needs. In which it would be difficult/ unattainable by an individually.
- what are the criteria that define successful community?
1. Membership is a conscious choice. (they do it b/c they are want to be a part of it)
2. Member base has achieved critical mass and sustainability.
3. Members feel a great sense of trust. (they trust among members)
4. Members achieve benefits in scale. (feeling that they are benefiting from the community)
5. Roles are not hierarchical or imposed.
6. Effective facilitation and site structure keeps community activities on track.
7. A spirit of participation and feedback is clearly cultivated.
8. A sense of affiliation is achieved through ownership of equity in the community. ( sense of equal-ness)
9. Efficiency in interaction is maximized. (chat rooms, blogs, bulletin boards, etc)
10. The community is easily navigable. (no hassle to find)
- what are the different types of interest that form the foundations of community?
Activity-driven communities- Shared interests in activities. (ex games, shopping)
Commonality game- shared interest through professions, lifestyle stages, and ethnicity.
Information-driven communities- shared their interests in information and they seek to exchange this information. (ex Wikipedia)
- what are the different ways in which communities functions?
Real time systems-Internet real chat (IRC), web based chat, virtual worlds and Multiuser Dimensions (MUD’s)/ MUDs Object Oriented (MOOs).
Asynchronous system- Newsgroups (eg usenet groups), mailing list, and the web-based message boards.
- what are the three primary ways in which value is created within a community?
- User to user- the user makes content.It can be through sharing ideas, information, etc)
- administrator to user- the firm creates the content like reports, exclusive research, etc…
- User to administrator- the customer makes money for the firm by the purchase of products. Usage fees, content fees, advertising sales and also through commissions
- what are the benefits that community can generate for a parent firm?
Cost Benefits: reduce costs in marketing , acquisition, customer service, decrease product flaws and marketing mistakes.
Revenue Benefits: Increase customer segmentation and customization, branding, and it deepens customer relationship.
- what are the different levels of community?
Nascent level – run by community founders and a small portion of main participants (the start up)
Formative level – marked by growing membership and evolving goals (development)
Mature level – In this stage it to ensure feedback and maintain it (change and maintenance of the site)
The additional levels include: awareness, exploration, expansion, commitment, & dissolution.
Awareness- the user becomes aware of the community.
Exploration/expansion- this happens when the user starts to become involve they become a part of the novice stage.
Commitment- In this stage the user makes the most value.
Dissolution – there is a possibility to satisfy the customer dissatisfaction if the customer is treated with the same attention when they entered.