· Explain the nature of the consumer adoption process. How is it different from the concept of diffusion of innovations?
The consumer adoption process is an accepted conceptualization of the stages a consumer goes through when confronted with a new product or service. It works when a consumer first becomes aware of the product, then develops an interest in it, then performs prepurchase evaluation, and then tries the product. the diffusion process is closely associated. it consists of four elements, the innovation, communications channels, time, and social system in which the innovation is spreading.
· Define “pervasive computing” in your own words. What changes is it likely to bring about in the way marketers approach the Internet?
Pervasive computing is being able to use computers to do a lot of tasks in our evrry day life but instead of it being complicated and needing to be programmed individually it would be simple and they would run things without us having to program them specifically for each task. By making the technology simple, markets would be able to sell devices and programs that could make life simpler. some of these mentioned in the book are british airways and using your cell phone to pay your parking meter instead of having to run outside and putin quarters.