chapter 13
- What do you think the future holds in terms of knowledge management and use in marketing applications?
I think these programs can only become more and more advanced. the information firms will be able to get will be more indepth, more easily and quickly available, and be much cheaper to acquire. marketers will get information off of websites, phone apps, and new and inventive ways that have not been thought of yet.
- Think about your own Internet experience, can you think of a specific encounter in which information or knowledge clearly improved your interaction with a human agent? Can you think of an encounter in which the human agent lacked the information or knowledge to make your experience satisfactory? Be prepared to discuss both positive and negative experiences and what could have transformed a negative encounter into a positive one.
When calling AT&T they are easily able to pull up all my information very quickly, and when i go on the website, the site automatically knows what kind of phone i have based on the information my sim card sends it. on the other hand,when dealing with linksys for wireless router troubles (which sitll have not been fixed) they did not have the information on my past phone call even though they had a confirmation number there did not seem to be a lot of information to go along with it.
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