-The origin of the internet and the world wide web are unusual in the history of commercial media. what makes them unusual, and what qualities does that impart to the medium?
One of the qualities that makes the internet unusual in thehistory of commercial media is the speed in which it arrived and conquered. when the internet was first used as a commericial medium, the business executives thought they had a lot of time to understand it, learn about it, and become experts, but those who did not act quickly were left behind. some of the internet’s unique characteristics are:
- a single common platform for communications and transactions throughout the world.
- a method of information supply that approaches the “perfect information” of economic theory.
- an interactive nature of communications in this medium that affords an unparalleled opportunity for meaningful dialog witrh customers and suppliers alike.
- a global scope.
- the opportunity for organizations to compete on a level playing field regardless of size or distance.
- an “always on” communications network that allows customers and businesses alike to access information, entertainment, and business services 24/7/365.
- a “many-to-many” communications network as opposed to the one-to-one networks of TV, radio, etc.