As e-commerce is becoming more popular, will the internet take over retailers?
John McAteer, industry director of retail at google, says that the majority of its business will continue to involve supporting physical store sales. He states that any retailer makes 92% of their revenue from the brick-and-mortar channel. The highlight of this article is how online marketing for retailers can have an in-store success. According to McAteer as retailers start to figure things out, they will most likely spend more of their marketing money online.