Visit one B2C and one B2B website. Examine each carefully, identifying as many relationship building techniques as possible. Do you find extensive differences between the B2C and B2B sites? Be prepared to discuss your findings, and the similarities and differences between programs on the two sites in class.
Cookies, customer profiles, registration, offer products you might like based on what you have viewed. Customer loyalty programs (easy to use, immediate rewards, make the customer see its value, offer an exit strategy so the customer doesn’t feel trapped.)