Looking at the stie for BERG outdoor toys, which is a B2B site, they are clearly trying to show their products as a whole are sustainable and the best of the best. They have a lot of information on how many countries they span, and how many distributors there are and how many places sell their items. This is very important when trying to sell to another business becuase you want them to feel that your brand is trusted. They also show a lot fo their product lines, showing puictures of thigns being built to show the detail that is paid to quality. They have endless places to contact them, which makes it easier for a could be dealer to just send that email to find out whats going on.
On a B2C site like Toys’r’us, you see a much different layout. They’re site is broken down into much more categories, you can search for specific items, its much more personal on this site. They try to help you find what you’re looking for by making catergories as specific as possible. THis site is geared towards getting customers to shop on their site, theres no need for outside emails and such to make a sale. The main focus of this site is to get the customer what they want. They have large banners and advertisements showing the lastest deals and sales. The want you to create an account to be able to track your purchases and make future sales easier for you.
Unlike the B2B site the B2C site is a lot more specific. They are geared towards selling and deals, it would seem a lot more than the BERG toy manufacturer site. The B2C is a lot more in depth and specific. On the B2B site there is a lot more information about accomplishments and what they are about unlike the B2C site where the advertisements and deals are the main way they let the customer know what they are about.
On manhattanreefs.com over the course of a week, the administrators are learning a lot about you. They learn about what your buying, where you spend most of your time on the site, what you know, what you’re interested in. They see who you are interacting with and what you seem to keep coming back for. They can also track how much you are making on the site or how much money you are spending. They can see what you have looked through and what areas you never make it into.