1. What is the definition of community?
2. What are the criteria that define successful community?
3. What are the different types of interests that form the foundations of community?
4. What are the different ways in which communities function?
5. What are the three primary ways in which value is created within a community?
6. What are the benefits that community can generate for a parent firm?
7. What are the different levels of community?
A.It’s a relationship that has been built on shared interests and needs that get satisfied.
B.membership is the choice of the individual. Members feel trust – safety is felt among members and their transactions, that their information will be safe. Members gets benefits from the community. The roles among members are not imposed and they are not hierarchical. Efficiency in interaction is maximized this is done through mailing lists, live chat rooms, and bulletin boards. It is easy to navigate through the community, so visitors can explore without trouble.
C.Activity-driven- individuals share their interests. Information-driven- this is when individuals share their interests in information and they seek to exchange this information. Commonality-driven- these individuals share their interest through their professions, lifestyle stages, and ethnicity.
D.Asynchronous formats- this is when there is a delayed in communications from the time the message is sent to when its being answer, through mail. Real-time system – this is when there is no delay when the message is sent – read – and answered to, such as through texting, aiming.
E.User to Administrator- the user (customer) makes money for the firm through the purchase of products, usage fees, content fees, advertising sales and also through commissions. Administrator to user – the firm creates the content like reports, exclusive research, events. User to user – the user makes content like articles written by them, and opinions.
F.Benefits are: Revenue- deepen customers relationships, increase customer segmentation, and an increase in branding. Cost – reduces cost from a decrease of product flaws and marketing mistakes, reduces customer service.
G. nascent level (inception; driven by community founders and a small number of core participants), formative level (growing and developing; marked by growing membership and evolving goals), and the mature level (critical mass and sustainability; structure exists to ensure feedback, maintenance, and change). There are also four other levels: awareness, exploration/ expansion, commitment, and dissolution. At the awareness stage, an individual first becomes aware of a community. If an individual commits to exploring the community, they progress to the Novice stage of exploration/ expansion. The most dynamic and interesting stage is commitment and this is where individuals create the most value. By treating the leaving or dissolution stage with the same care as the joining process, firms leave the door open for the possibility of satisfying the disgruntled member’s needs.