Comment est défini un produit?
How is a product defined?
How do interactivity and individualization affect product?
What are the Key marketing levers for Products?
What does the overall product development process look like?
How can companies manage their product portfolio?
How can products help enable a customer relationship?
How can a customer-centric approach to product development create strategic advantages?
PRODUCT: Tangible good. Services would be intangible.
B. product development is affected, allows the firm to learn about customers.
Decreases cost of sellers. Individualization allows personalization of the product to costumers’ likings.
C. Key marketing levers for products…
Loyalty programs and privileges (Nintendo club)
Due to long term relationship with a firms, consumers get special treatment for staying with the company purchasing its’ products.
Packaging – makes product stand out from others, and perception of better value.
Availability of complementary products – improvement of the value of the basic product.
Upgrades, Attributes and features, customer service programs (support for after purchase)
D. Product development. Idea generation/brainstorming/Screening ideas
Product design, prototype stage development where ideas are worked and applied to see if it works or not (is it safe? Outline of the product?) this potentially can save time/funds.
Then if it passes it is considered and implemented into brand business analysis. Test marketing occurs. Requires implementation of plan resources supplies marketing distribution.
E. They can support their current products with their existing products, then develop new products.
F. success rests on whether customers accepted or not.
Branding – what is build and made after the product is taken out.
Providing a Positive Feeling to target customers (on the overall brand image)
Increase Customer trust (loyalty) Good will (companies name) needs to have a lasting image.
Examples are Dell for pcs, Coke for Pop SOda 00o0o0OO0O0o0O0o0oO0o0oO