Today we covered chapter 13 of the book. There are two types of knowledge – explicit knowledge is formally stated and potentially available in published form, whereas tacit knowledge is subconscious and therefore difficult to articulate. It is shared through personal communication. The role of knowledge in marketing is to enable people to work better, faster, more accurately, etc.
Categories
Authors
- agorelik
- aivnitskaya
- amandacallaghan
- Amar Fazal
- angrygoat
- annanieves
- bdeleon
- bkristof
- carline
- ccastillo
- cdc18
- cdiguer
- Jonathan Leung
- Cindy Nuez
- crystalbeng
- cwcwymbs
- Jeff Datikashvili
- cwmrikhi
- Rennie williams
- daniioliver
- Elke Bronstein
- eluna
- emilylirag
- Eric
- evilryun
- fajedi62
- gibok22
- gmera0226
- harry50515243
- ilentini
- innamikha
- ivanwu
- ja056411
- janson
- Juan Cadavid
- Jack Jeffries
- joana
- judithespinal
- juliocobra
- jusonechxnce
- jusrl0823
- kansubaydede
- kazuko
- Krisen Ramkissoon
- lejla
- luisa33
- maciu20e
- marcosavila
- michals
- miszpatricia
- monica530
- myblogg
- nadiabenchemmar
- Naoko Hirayama
- nieves
- omercado
- rayray
- Rita Lin
- rmejia
- sanchurnakoses
- sashadiamond
- Stephanie Parker
- stephanie Petta
- Tonianne Cincotta
- td049686
- Daming Wu
- Tim
- trav8587
- Yempabou Combari
Meta
Videos
Student Blogs
- Andrade
- Angry Goat
- Arias
- Avila
- Awotedu
- Ayded
- Bebel
- Benchemmar
- Bronstein
- C Wu
- Callaghan
- Camacho
- Castillo
- Cau
- Chanel1029
- Chang
- Chetrit
- Chi
- Chin
- Chiu
- Churnakoses
- Cincotta
- Cohen
- Combari
- Datikashvili
- David
- Diamond
- Diaz
- Djoewanda
- Edeleon
- Espinal
- Fazal
- Ferreiras
- Filacouris
- Goh
- Gorelik
- Hasecic
- Honrade
- Howell
- I Wu
- Imperial
- Ivnitskaya
- Jackman
- Jeffries
- Kent
- Kruyn
- Lee
- Lentini
- Leung
- Lin
- Lirag
- Lopez
- Lopez
- Luna
- Maciukiewicz
- Mejia
- Mera
- Michals
- Mikhaylova
- Murenko
- Murrell
- Nuez
- Oliver
- Pan
- Parker
- Pena
- Petta
- Ramkissoon
- Ray
- Rikhi
- Soberanis
- Solomon
- T Lopez
- Tsang
- Williams
- Wong
- Wu
Add Yourself as an Author
If you want to add yourself as a user of this blog, you must already have a Blogs@Baruch user account. If you do, log in to Blogs@Baruch and return to this page.
If you need a Blogs@Baruch account, sign up here, log in, and return to this page.