Customer Relationship
Relationships between customers and a firm (brand/product) is a very important one, since a weak
relationship will make it easier for customers to purchase from a different brand because there is no strong link – no loyalty with the brand. A strong relationship will drive customers to keep purchasing from the same brand since they become loyal to the brand.
There are different types of customers relations: Emotional – this relationship makes the customer feel good which will produce a repeat in purchases and also produce high loyalty among them.
Intellectual - the customer will evaluate the pros & cons of the products, between different brands or products. The customers with a positive relationship will trust the seller and trust them to provide them with great value always – creating a positive feeling among them. They also feel that the brand represents them and their interests. This will drive them to accept the brands advertising efforts toward them.