Social Networks and 40-Something Women

By Michael Awotedu

This article discusses the interesting statistics regarding mature women and social networking sites. Aliza Freud, CEO of Shespeaks believes “these women have started to use the Web and social networks in ways that mirror the rest of their lives—from finding out about a product to shopping or monitoring their children’s activities.”

Excerpts –

… researchers suggested that social media marketing—not just ads on social networks—could be especially effective among women for spreading word-of-mouth, since 26% of respondents actively ignored most online ads and 20% were annoyed by ads on social networking sites.

Female Internet users ages 45 to 54 are a larger audience than male Internet users of the same age, according to comScore Media Metrix. There are also far more female Internet users ages 45 to 54 than there are ages 55 to 64.

http://www.emarketer.com/Article.aspx?id=1006795