Today we spoke about Ebay’s application of the marketspace matrix change over time.
there are some key principles for lever selection within the marketspace matrix:
choose levers to effect a change, determine which levers have the most leverage, consider barriers to advancement, consider the medium’s effect on desired behavior, level of involvement matters, understand consumer learning trends, credibility of the channel matters, the choice of levers must be consistent with positioning choice, the medium can be the message or the product, matrix design must be adaptive.