By Michael Awotedu
This article explains the high level of adoption of email as a communication and information dissemination tool by baby boomers. When asked what methods after online searches to communicate with others, 47.4% percent of users between ages 18 and 24 answered email compared with 51.9% and 53.4% for ages 45 – 54 and 55 – 64 respectively.
Excerpts –
Like other adult Internet users, boomers prefer to talk face-to-face about products, brands or services. Some 93% of baby boomers were very or somewhat likely to share product information with friends, according to a ThirdAge/JWT BOOM survey.
However, given the choice between instant messaging, text messaging or sending an e-mail, 80% of younger boomers and 87% of older ones still preferred the “old-fashioned” digital channel, according to a May 2008 white paper from ExactTarget.
http://www.emarketer.com/Article.aspx?id=1006797