Today we talked about server log, coded page, and panel date.
server log: record kept at the server level that records each file requested from a website.
panel data: the process for using panel data to generate site effectiveness data is the same as using panel in the general marketing research process.
coded pages: the use of coded pages is a new method of collecting data.
then we talked about the similarities and differences.
how to measure metrics: internet traffic measuring, audience measuring, campaign measuring metrics are the styles of measuring metrics.