Making a good first impression is an important focus for international marketing success. If you plan an international marketing campaign for expanding your business, then your first international marketing plan should include greeting new customers with gusto. You want to make sure during your international marketing strategy stages that you include plans for the “meet and greet” sessions you will have as you introduce your products and services to your clients and prospects.
There are many ways to successfully hold “grand openings” or welcomes for international prospects.
* Make your website friendly and accessible to all international visitors.
* Provide international visitors a special place they can submit queries or questions.
* Invite your international visitors to comment and provide their feedback on your site and about your products and services. Also invite them to ask questions and let them know of any translation or customary accommodations you may make for individuals with culturally diverse backgrounds.
* Make sure you are collected and patient when conversing or interacting with international clients that may need 10 minutes to talk about something that normally might take 3 minutes because of language barriers. Make sure you put your prospects at ease so they do not feel uncomfortable during these long intervals.
* Make sure you thank your international clients for participating and sharing in your website and offering their comments and feedback. Invite them to sign your guestbook and thank them again for visiting. Make them feel important and show your gratitude for their visit. This will encourage them to come back.
* Make sure you always are honest in your business relationships and convey the message that you truly have an interest in getting to know your clients. Most people can detect a phony ten miles away. If you are not genuine then your international clients and prospects will immediately pick up on your negative or false energy. Don’t allow this to happen. Have an open and honest relationship from the very start and everyone wins.