http://www.mediapost.com/publications/index.cfm?fa=Articles.showArticleHomePage&art_aid=96630
” Honda is doing the best job of keeping its customers of any company selling vehicles in the U.S. According to J.D. Power and Associates’ “2008 Customer Retention Study,” … The study suggests that safety, fuel economy, and deals and incentives are playing a bigger role in keeping consumers in a brand than they did last year. “