Goodmail combines video, emailGoodmail combines video, email:
http://www.bizreport.com/2008/12/goodmail_combines_video_email.html
Study reveals how student interact with email:
http://www.bizreport.com/2008/12/study_reveals_how_student_interact_with_email.html
Good mail will launched a Certified Video platform that allows video clips to be embedded into an email in 2009. Television networks and movie studios can use it to target their consumers and send messages through that platform.
Studies have shown that Gmail is the most popular email system among both High school and College students. “Researchers found that more than half of the students surveyed don’t reply to or engage with email messages. So perhaps most important, though, is why students are engaging with advertising. The top reasons are trust (in the advertiser/brand) and product relevance…students aren’t clamoring for email marketing messages. Why? Many are turning to social networks. The eROI survey found that students are using email to stay up to date with their social networks….a multi-platform campaign from email to social network and vice versa could be a better way to engage the student masses.”