On Apple’s website iTunes, they used to have a section to purchase movies which was an “Under $5″ area which offered up a handful of flicks for $4.99 or less. But now its gone. In its place, Apple has a “Great Movies Under $10″ section. Not only is that obviously a worse deal, but what Apple doesn’t bother to mention is that most of the movies sold through iTunes are under $10. Almost all but the newest releases come in at $9.99 – the same price that all these “great movie” are available for.
I think the prices for these movies on iTunes are more than reasonable. The prices are cheaper than DVD’s, which is a shrinking market for the movie industry. I wouldn’t be surpised to see this offer come up again, especially since its does well.