we had talked about how we delclare our major and what we need to know graduate. Also, we looked at the example of CNN.com. The business objecitve is Reach, Dwell Time, Ad Revenue.
Brand Objectives: From:undifferentiated, Expensive To: Simple, Accessible, Recognizable, Enjoyable
We also talked about how we imrpove Baruch website so that the stidents will be more interested, and we compared CNN.com website and Baruch homepage. You could do Live Video integration, active user participation, and sponsorship opportunities such as post up your ad on CNN.com