Amazon lauched a new iphone application, it lets iPod and iPhone users browse the webiste and purchase items from the site. The main reason for this application is to make shopping easier on iPhones and iPod for their users. The application also lets users access Macy’s and Target, the application is mainly for Amazon which also has its one-click shopping feature.
The application also has Amazon remembers feature which works with the iPhone camara, in which users takes pictures of items they want and make a visual list of products the user wants. User takes a picture and the application sends it to Amazon.com matching the products from their website to the one in the picture.