Today we discuss about Usability and Metrics. Evaluation of the Web.
Usability: CNN, restructured their website allowing viewers to get the information they are looking for…. up-to-the-minute updates on news. Features Video, allows viewers to be part of CNN, by allowing them to send videos of news. Gives alerts to users via mobile or email.
There new Business Objective for online is: Reach, Dwell Time, and Ad Revenue.
Metrics: Google Analytic (12/15)
Questions:
Describe the similarities and differences between server log, coded page and panel data. Which do you think is most useful?
What are some of the specific metrics that measure Internet traffic, audiences and campaigns. Which ones do you think are most important?
What kinds of variables are needed to measure the effectiveness of branding efforts on the Internet? Where are these measures obtained?