Created something from scratch
-what people want on the website?
- updated content
- CNN.com
“first and Best”
- the first one online with the fastest and must reliable and aquarete information
- they have clear business objective
- brand definition
- nvagation has to be user-ffriendly and tailor to the individual people
- Thinkof how they use technology/ CNN is not only news, they enhance people’s experience by creating blogs and having blogs
- how do you create an income
- dwell time- how much time you spend on their website- important because the more time you spend on their website, the more information they get to know about its user, you spend more time because you are happy with the website and that helps for branding and your success to be know by other websites and other companies
-different ways of targeting you audiance
- the persona and the needs of these personas
- people can contribute by posting videos and blogging on CNN
- if you are participating, websites have fresh inputs and you as a customer feel like you are contributing…satisfaction
- results and measurements are needed in order for improvement to take effect. Improovement was positive
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