Discussed Cell Phones. Japan is technologically advanced compared to the rest of the world. According to NTT Docomo, there technology can allow cell phones to be used for many purposes such as Automatic CC payment, or train fares…
Product factor that affect diffusion of Innovation:
- Relative advantage
- Compatibility
- Complexity
- Divisibility
- Commincability
Consumer Adoption Process: Awareness > Interest > Evaluation > Trial > Adaption > Internalization
- Explain the nature of the consumer adoption process. How is it different from the concept of diffusion of innovations?
- Define “pervasive computing” in your own words. What changes is it likely to bring about in the way marketers approach the Internet?
- Be prepared to describe the strategic drivers of wireless adoption and to give an example of each.