Dell introduced its online Design Studio which allows customers to decorate the lid of their 15 or 17 inch Studio Laptop. There are more than 100 designs available for additional $75. It seems that Dell tries to keep their position as a customization leader.
Article:
<!– — Updated: 2:43 pm –>
More Color Case Options for Dell Laptops
By Stephen WilliamsConfiguring a computer to order is a consumer option that has been available for years for folks who would rather not buy a machine off the peg, so to speak. Not many companies offer more choices than Dell.
Mike Ming’s “Sea Sky” cover.Do-it-yourself designing to create your own PC exterior is less common than adding high-speed hard drives or four gigabytes of memory. Usually, you can have any color, as long as it’s black or white. Once again, it’s Dell that’s expanding that part of the process.
On Tuesday the company introduced its online Design Studio where, for an additional $75, buyers of a 15- or 17-inch Studio Laptop can decorate the lid from more than 100 designs. The decoration is “tattooed” onto the laptop lid, and Dell says it will stay pretty for quite a while if it’s not abused.
It’s kind of fun to browse at the site, a little bit like painting (and repainting, and repainting) a concept Mini automobile online. The Flip camcorder is doing something similar, as Roy Furchgott pointed out last month. Among the more striking designs on view at the Dell site are Mike Ming’s “Sea Sky” (inspired, he says, by a place “where the waves never stop”) and Guillaume Wolf’s rush of colors in “Let’s Change Everything.”
Still, it’s the guts of a laptop that count.
Source: