This article is introducing us to a new concept that microsoft has come up that will enhance the way in which people use search engines such as Google. I know individualization incorporates the way in which internet users control the flow of information. So even though this article may not completely convey the concept, I believe it contains pertinent information pertaining to the course.
http://blsciblogs.baruch.cuny.edu/wymbs/wp-admin/post-new.php