I found an article in the NYT “Low ratings end show and a product placement.”
http://www.nytimes.com/2008/11/14/busine…
This article is about a partnership between General Motors and NBC. GM thought it was a good idea to market its products differently than they have done in the past and within a troubled economy. They thought that by integrating 2 of their cars in the newest NBC TV show “My Own Worst Enemy”, it will boost their brand image. However, the TV show rated very poorly and NBC decided to cancel the show after 4 episodes only……..As said in the article, brand integration are smart but “they are only as effective as the show itself.”