“Generation Xers—Americans between the ages of 32 and 43—are plugged in and glued to their PCs. They can be a dream target for digital marketers, as long as those marketers understand Gen Xers’ quirks.”
According to the article this segment goes online primarily to seek for information. Marketers can now reach more people between the ages of 32 and 43. They like to express themselves through blogs and social networks and speak about their interests such as, shopping, parenting and news.
link: