The consumer adoption process is are the accepted stages that a customer goes through when they see a new product or service. The stages they go through are, awareness, developing interest, prepurchase evaluations, trying the product either as a purchase or marketing promotion, these past stages are reffered to as the trial. The stages after the trial are if the consumers continues to purchase and use the item or service, and then if the customer makes it an intergral part of their lifestyle. The concept of diffusion of innovations is different because it has four elements, innovation, communication channels, time and the social system where the innovation is spreading. It is also different because it is spread across an axis, with the X being the time and the y being the number of adopters. It is also different because it is spread across as bell curve distributed around a population mean.
Pervasive computing simply put is enabling people to do more things while on the go which will help them along with their daily lives. It is likely to change the way things are marketed because now as the technology develops there are going to more and more advertisments and marketing promotions that are going to be available on peoples mobiles and other electronic devices that are used in day to day life. It will create something called mobile commerce(m-commerce) on any of the new smart devices.
The strategic drivers that are going to push adoption of this technology are; context(the information the customer needs or wants at a specific time) which has 2 dimensions, localization(sending information relevant to the area the user is in) and personalization(user can select type and frequency of information). The is also Time Sensitive, is marketing to the customer when the customer needs it, not when the marketer wants to. High Value, the marketing effort has to have reasonable value to be effective. Voice activation, solution to having to type while driving. One click payment, a system that creates and account for user so they don’t have to send CC info wirelessly. Security, to make sure that all transactions are safe. Privacy to know that all personal data provided is secure and will no be abused by marketers. Lastly Expanded permission marketing, creating a database that is more than opt-in, they need to have it up to date and find out what exactly it is a single user wants and needs.