Clearwire Corp. wireless service will have a new brand name “Clear.” Their old brand names was “Xohm,” it has been use by Sprint Nextel Crop. The name change will affect 46 markets in which Clearwire sell their services. Brand name changes can affect the way the customer sees that company, most of the time a brand name is change to change the image of the company. The old name may have been associated with negative elements.
http://tech.yahoo.com/news/ap/20081201/ap_on_hi_te/clearwire_wimax