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Title: Puppies power a web video start-up

Summary: A Bay Area couple’s pet Shiba Inu, a kind of Japanese hunting dog, had puppies so the owners decided to train a webcam on the newborn pups so they could keep an eye on them from work. The live video feed debuted October 8 on Ustream.tv, a video site that lets anyone set up a broadcast. On the first day of the broadcast, the puppies had about 750 viewers. But after a Upstream employee spotted the webcast and began passing it around to friends and family, it soon had over 6 million viewers. Upstream says that the puppies are drawing an audience that is as big as the one that watched its recent election coverage.

http://bits.blogs.nytimes.com/2008/11/21/puppy-power-propels-web-start-up/?scp=1&sq=puppies%20power%20a%20web%20video%20start%20up&st=cse