Eharmony was sued recently.
We discussed the upcoming paper and ebays marketspace.
A company should over it’s features to view both offline and online (auto), want to move consumers from the awareness stage to the commitment stage.
1. What is a buyer-seller relationship? How can it vary?
Buyer-seller relationships are based on exchange, where each party expects, or perhaps even demands value for what is given, such as money for product. It can vary by strong, weak or nonexistent, and could be based on logic or emotion.
2. Why is integrated lever selection important in a marketing plan?
3. How did eBay’s application of the Marketspace Matrix change over time?
4. What are the four categories of principles for lever selection?
5. What the key principles for lever selection within the Marketspace Matrix?