From the comments on this article, it seems like Wii users are frustrated with the interactive “Friend Codes” so Nintendo is aiming at developing a new online community. They want to create a community that is different from Sony’s “Home”, and “360 Dashboard.”
“Nintendo (other-otc: NTDOY.PK – news – people ) has been pretty quiet on the matter of community so far–a curious stance, given the Wii’s significantly larger installed base of customers. That silence might be coming to an end soon, hints Nintendo of America president Reggie Fils-Aime.”
“The issue is that we define community differently than our competitors… Our consumers do want a sense of community, and we’re going to deliver that — but in a way that’s unique to Nintendo,”