Market place matrix
Engagment : more information the more you can create a zealots
This is done by having more for the segments to explore: Interviews, games, books, ny times articles clothing posters, cd’s all these allow for deeper exploraion of product lead to commitment and viral marketing
A zealot wants to know all about the product, who made it, where was it made, how much it cost, who is involved, the story of the people’s interactions, where the inspiration came from, what problems they had, who helped etc etc
-you need to understand what you are tring to do with each particular segment
What do you want to do
Who do you want to segment and
target
What do you want to say
What ae the realtionship phases
What are the levers to use