What is a brand?
A brand is a “name, term, sign, symbol, design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of the competition.”
Brand is the outcome of distribution, price, product, community, communication
-Brand are reflections or outcomes of the firm’s marketing activities
-Unlike the other activities, branding is an integral part of every marketing activity and strategy.
-Strong brands
ex: Army live chat
ex: Xbox 360