I was working away from my home office Friday night and the time came when I needed to eat. Not being able to cook within my Non-High Fructose Corn Syrup diet I thought about the lesser enemy and decided that baked buffalo wings would be the least harmless or so I hoped.
For where I was at Dominos turned out the be the best place to order from, so I hoped on to the domino website, placed my interactive order (which by the way should be the way in is done in the store b/c some many places get the verbal order wrong) entered my information and checked it out.
This was pretty normal as we have come to understand ordering online to be but, when I submitted my order I was not sent to a text only thank you screen but, an Interactive Delivery Meter.
That’s right a screen that in real time told me what was going on with my order, who was processing it, and at which stage of completion my order was at. In the other pockets of screen I was given scrolling facts about Dominos history. Seeing this fancy new mod ofcourse I did not close my window and added to their site stickiness numbers.
Their new motto is “You Got 30 minutes” so I didn’t even get to work during that time as I stared at the screen to see when the next bubble would start blinking. After my order had arrived I looked back at the screen and there was anout pocket window that was asking me questions about my order related to the tracking information… How did Carla make you pizza taste? Did she make it awesome for you? Was Adeli delivery quick? Was he frienldy at the door? How would you rate your meal? All these questions were star rated then there was a section for comments and when I choose not to comment the was a message “Ah:-( there are no comments here” making me feel just aweful that i had no more to say b/c i was well hungry.
This new level Of Interactivitty is amazing and scary at the same time. It’s great for the user but what next will there be cameras in the kithen and in the car with the employees? Will we be able to watch them prepare the food for delivey and get to talk to them?
I can see it now I am 5 miles away from a shop at the computer saying “Excuse me Sara please add extra sauce thank you”
http://www.usatoday.com/money/industries/food/2008-01-29-pizza-tracker_N.htm
http://www.pizzamarketplace.com/article.php?id=10157